Audience Profile

I have decided that my magazine will be aimed at a male and female audience age 16-24, however i feel that each issue could differ more to each sex depending on the cover star. The genre of music i have chosen is indie/alternative, the magazine i will produce will mainly focus on a electronic/alternative pop genre of music, focusing on upcoming, and major artists/bands of the moment. The magazine will be published every month and will contain 80-100 pages depending on the season/month e.g. in the summer months July-September there would be festival exclusives (Reading, Benicassim, Coachella etc).

This is an audience profile i have produced myself, it is an accurate description of the type of person that would buy my music magazine.

Name: Ivy Greene

Age: 21

Interests: Indie/Alternative/Electronic music, fashion, art (exhibitions), going to gigs, reading, drawing, cooking and sewing.

Favourite bands/artists: AlunaGeorge, Disclosure, The XX, SBTRKT, T.E.E.D., Jessie Ware, Delilah, Iggy Azalea, Azealia Banks, Foals, The Weeknd, MMOTHS

Favourite Places to shop/brands: ASOS, American Apparel, Acne, The Kooples, Zara, Topshop, COS, House Of Holland, Monki

Profession/Ocuupation: Final year at London College of Fashion studying Fashion Contour. Currently has a part-time job at Urban Outfitters (Covent Garden) and is living in Shoreditch, Central London.

Other info: Ivy regularly reads magazines such a i-D, Dazed & Confused & POP. She also blogs her latest styles and interests on blogspot.com and Tumblr with a significant cult following. As a student Ivy loves to find a bargain on her favourite markets in Camden Lock, Brick Lane & Dover Street.

Name: Harvey Smith
Age: 20
Interests: Indie/Alternative/Electronic music, fashion, journalism, football, attending gigs and festivals
Favourite bands/artists: AlunaGeorge, Disclosure, The XX, SBTRKT, T.E.E.D., London Grammer, Haim, The 1975, Foals, The Weeknd, MMOTHS, Hudson Mohawke
Favourite Places to shop/brands: American Apparel, Comme De Garcons, Carhart, Acne, Penfield, The Kooples, Pretty Green.
Profession/occupation: Music journalism degree at Brighton University, currently writes reviews for albums and gigs for Virgin music.