IPC Media is a subsidiary of Time Inc. It is a consumer magazine and digital publisher based in London and founded in the UK in 1958. It has a large portfolio selling over 350 million copies each year and owns 60 iconic media brands. IPC Media is divided into three publishing divisions (IPC Connect, IPC Inspire and IPC Southbank). IPC Connect is the mass market women's division of the company and includes women's 'weekly' magazines such as Now, Chat & Woman and TV entertainments magazines What's On TV and TVTimes. IPC Inspire is the men's section of the publishing company including 'leisure' magazine brands such as Horse & Hound, Country Life & Rugby World, plus 'lifestyle' brands such as NME, Nuts and Mousebreaker. IPC Southbank is the 'upmarket' women's division of the brand including 'luxury' fashion brands such as Marie Claire and InStyle. I feel that my magazine 'DWNLD' an indie/alternative music magazine including sub divisions of fashion & culture would fit perfectly into this publishing company as it is yet to produce a magazine like mine. My magazine has the music edge of NME and the female/fashion touch of magazines such as InStyle and Marie Claire. IPC is a UK based publishing company and would be perfect to publish my magazine as it based in London and would be great as London is a good base to be at the forefront of music, fashion & culture. Although it may sell as more of a niche magazine than mainstream music magazine NME i still think that IPC Media would emulate DWNLD magazine perfectly and open up their already extensive target market/audience. I think that my magazine would fit into the IPC's subdivision IPC Southbank as it is the women's division of my magazine (and my magazine has a female audience) but i do think they could work in hand with the division IPC Inspire's 'lifestyle' brand as they already produce music magazine NME and could be great as a source of advice/inspiration in the music sector.
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